Winning Works


得獎作品


眼線|李坤育

入選 Selected Work Award


人形看板廣告原為傳遞品牌商品的價值形象,但與所在的環境空間重新組合後,產生的畫面訊息往往令人莞爾一笑。此作品「眼線」觀察戶外廣告內的人物視線與現場人們所產生的互動,傳達出像是在親子遊戲間玩樂、專注視力、反映美感、舉發菸害、展現另一端的自我!彷彿暗地察探,提供消息引導給正在觀賞的你,傳達圖像意識的指示訊息。

Human-shaped cardboard cutouts are intended to convey the value image of branded products. However, after they are merged with the environment or the space they are located, the images and messages they create tend to make people smile. The work “AD Informant” is an observation of the interaction between the eyes of the characters in the outdoor advertisement and the people on the scene, conveying messages such as having fun in the parent-child playhouse, focusing on sight, reflecting aesthetics, exposing smoking, and showing another self! It is like secret spying, providing information and guidance for you, who are watching, and giving instructions of image awareness.

■ 拍攝年份 Year:2022
■ 拍攝地點 Location:(1)-(3)新竹Hsinchu、(4)台中Taichung、(5)彰化Changhua

眼線|李坤育

入選 Selected Work Award


人形看板廣告原為傳遞品牌商品的價值形象,但與所在的環境空間重新組合後,產生的畫面訊息往往令人莞爾一笑。此作品「眼線」觀察戶外廣告內的人物視線與現場人們所產生的互動,傳達出像是在親子遊戲間玩樂、專注視力、反映美感、舉發菸害、展現另一端的自我!彷彿暗地察探,提供消息引導給正在觀賞的你,傳達圖像意識的指示訊息。

Human-shaped cardboard cutouts are intended to convey the value image of branded products. However, after they are merged with the environment or the space they are located, the images and messages they create tend to make people smile. The work “AD Informant” is an observation of the interaction between the eyes of the characters in the outdoor advertisement and the people on the scene, conveying messages such as having fun in the parent-child playhouse, focusing on sight, reflecting aesthetics, exposing smoking, and showing another self! It is like secret spying, providing information and guidance for you, who are watching, and giving instructions of image awareness.

■ 拍攝年份 Year:2022
■ 拍攝地點 Location:(1)-(3)新竹Hsinchu、(4)台中Taichung、(5)彰化Changhua

眼線|李坤育

入選 Selected Work Award


人形看板廣告原為傳遞品牌商品的價值形象,但與所在的環境空間重新組合後,產生的畫面訊息往往令人莞爾一笑。此作品「眼線」觀察戶外廣告內的人物視線與現場人們所產生的互動,傳達出像是在親子遊戲間玩樂、專注視力、反映美感、舉發菸害、展現另一端的自我!彷彿暗地察探,提供消息引導給正在觀賞的你,傳達圖像意識的指示訊息。

Human-shaped cardboard cutouts are intended to convey the value image of branded products. However, after they are merged with the environment or the space they are located, the images and messages they create tend to make people smile. The work “AD Informant” is an observation of the interaction between the eyes of the characters in the outdoor advertisement and the people on the scene, conveying messages such as having fun in the parent-child playhouse, focusing on sight, reflecting aesthetics, exposing smoking, and showing another self! It is like secret spying, providing information and guidance for you, who are watching, and giving instructions of image awareness.

■ 拍攝年份 Year:2022
■ 拍攝地點 Location:(1)-(3)新竹Hsinchu、(4)台中Taichung、(5)彰化Changhua

眼線|李坤育

入選 Selected Work Award


人形看板廣告原為傳遞品牌商品的價值形象,但與所在的環境空間重新組合後,產生的畫面訊息往往令人莞爾一笑。此作品「眼線」觀察戶外廣告內的人物視線與現場人們所產生的互動,傳達出像是在親子遊戲間玩樂、專注視力、反映美感、舉發菸害、展現另一端的自我!彷彿暗地察探,提供消息引導給正在觀賞的你,傳達圖像意識的指示訊息。

Human-shaped cardboard cutouts are intended to convey the value image of branded products. However, after they are merged with the environment or the space they are located, the images and messages they create tend to make people smile. The work “AD Informant” is an observation of the interaction between the eyes of the characters in the outdoor advertisement and the people on the scene, conveying messages such as having fun in the parent-child playhouse, focusing on sight, reflecting aesthetics, exposing smoking, and showing another self! It is like secret spying, providing information and guidance for you, who are watching, and giving instructions of image awareness.

■ 拍攝年份 Year:2022
■ 拍攝地點 Location:(1)-(3)新竹Hsinchu、(4)台中Taichung、(5)彰化Changhua

眼線|李坤育

入選 Selected Work Award


人形看板廣告原為傳遞品牌商品的價值形象,但與所在的環境空間重新組合後,產生的畫面訊息往往令人莞爾一笑。此作品「眼線」觀察戶外廣告內的人物視線與現場人們所產生的互動,傳達出像是在親子遊戲間玩樂、專注視力、反映美感、舉發菸害、展現另一端的自我!彷彿暗地察探,提供消息引導給正在觀賞的你,傳達圖像意識的指示訊息。

Human-shaped cardboard cutouts are intended to convey the value image of branded products. However, after they are merged with the environment or the space they are located, the images and messages they create tend to make people smile. The work “AD Informant” is an observation of the interaction between the eyes of the characters in the outdoor advertisement and the people on the scene, conveying messages such as having fun in the parent-child playhouse, focusing on sight, reflecting aesthetics, exposing smoking, and showing another self! It is like secret spying, providing information and guidance for you, who are watching, and giving instructions of image awareness.

■ 拍攝年份 Year:2022
■ 拍攝地點 Location:(1)-(3)新竹Hsinchu、(4)台中Taichung、(5)彰化Changhua


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